How A Great Reputation and Five Star Reviews Can Boost Your Search Engine Ranking Guest: Darren Shaw, Founder and President of Whitespark Darren Shaw, Founder and President of Whitespark, an Edmonton-based firm specializing in search engine optimization, gives advice on how physicians and medical practices should optimize their online reviews, citations, and directory listings to […]
Peter Polack
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EU General Data Protection Regulation [78]
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EU General Data Protection Regulation Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, discussed the new European Union regulations This issue (8:56): What is the General Data Protection Regulation (GDPR)? What does it encompass? What is the relevance for healthcare entities in the US? For more information contact Mike Meikle at www.mikemeikle.com […]
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Reputation Marketing Moneyball [77]
Reputation Marketing Moneyball Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Marketing Systems Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing physician and practice reviews and reputation based on the Moneyball system. This issue (32:00): How reviews and reputation work together Why simply soliciting […]
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Ransomware Scares [75]
Ransomware Scares Guest: Chris Johnson, Cybersecurity Compliance Strategist at onShore Security Chris Johnson, Cybersecurity Compliance Strategist at onShore Security, discusses the threats that ransomware incidents pose to medical practices and other healthcare entities and how they can protect themselves. This issue (21:35): What is the difference between spyware, malware, and ransomware? Why a little planning […]
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Telehealth and Remote Patient Monitoring Reimbursement Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, discusses the ins and outs of telehealth and remote patient monitoring (RPM) Medicare reimbursement and whether it makes sense for your practice to consider them in the light of MACRA and MIPS. This issue (10:52): – What is […]
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Spectre & Meltdown Vulnerabilities Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, brings us up to date on the latest cybersecurity threats Spectre & Meltdown which can potentially impact any computer or mobile device that uses common Intel chips. This issue (9:39): – What is Spectre/Meltdown and how did it start? – […]
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How to Ethically Game Online Physician Reviews Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Marketing Systems Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, talks about the difference between reputation and reviews and how to ethically improve your doctor and practice online reviews. This issue (24:23) Online reviews vs reputation: what’s […]
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Conducting Clinical Research Trials Guest: Michelle Alex, DPM, President and Founder of Conduct Clinical Trials Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with guest Dr. Michelle Alex, DPM, President and Founder of Conduct Clinical Trials about the benefits of participating in clinical research trials. This issue (7:19) why only about 15% of […]
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Medical Practice Marketing: Golden Triangle or Bermuda Triangle? Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, introduces the concept of the Golden Triangle for medical practice marketing: Reputation, Reviews, and Referrals. This issue (18:44) Why you should allocate marketing dollars instead of budgeting them […]
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Social Media Marketing for Medical Practices Guest: Matt Coffy, CEO Customer Bloom In the podcast video, Matt Coffy, CEO of Customer Bloom, demonstrates his patient engines model for social media marketing for medical practices This issue (47:03): How to properly utilize social media for your practice marketing Constructing an effective offer Multichannel digital marketing tips […]