Medical Practice Marketing on Facebook Guest: Brian Dooley, Founder of Independence Digital Brian Dooley, Founder of Independence Digital, advises medical practices how to market with Facebook without running afoul of their terms of service This issue (18:50) What you can’t advertise on Facebook as Ad copy do’s and don’ts Finding you audience Tracking pixels Using […]
Ways to Enhance a Physician Profile for Better Engagement Guest: Brian Dooley, Founder of Independence Digital Brian Dooley, Founder of Independence Digital, explains how enhancing your physician profile can improve patient engagement by creating a personal connection This issue (15:39) – how to create a personal connection – the importance of using professional level photos […]
Explaining and Improving the Know, Like & Trust Factor for Medical Practices Guest: Brian Dooley, Founder of Independence Digital Brian Dooley, Founder of Independence Digital, describes his Know, Like & Trust strategy for improving relationships with patients. This issue (18:50): Introducing a new device for more effectively measuring patients’ nerve health How to incorporate the […]
Attracting Specific Patients To Your Practice By Becoming An Authority Guest: Brian Dooley, Founder of Independence Digital Brian Dooley, Founder of Independence Digital, discusses how becoming an authority can help you attract the right kind of patients to your medical practice. This issue (15:29): How to become an authority One of the biggest mistakes […]
The Empowered Patient Journey The Empowered Patient Journey Guest: Madeleine Silva, CEO of Freedom Switch Madeleine Silva, CEO of Freedom Switch talks about the Empowered Patient Journey and how physicians can leverage it to market their practices. This issue (23:51): What is digital disruption and how is it affecting physicians? What are some causes of […]
How A Great Reputation and Five Star Reviews Can Boost Your Search Engine Ranking Guest: Darren Shaw, Founder and President of Whitespark Darren Shaw, Founder and President of Whitespark, an Edmonton-based firm specializing in search engine optimization, gives advice on how physicians and medical practices should optimize their online reviews, citations, and directory listings to […]
How to Ethically Game Online Physician Reviews Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Marketing Systems Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, talks about the difference between reputation and reviews and how to ethically improve your doctor and practice online reviews. This issue (24:23) Online reviews vs reputation: what’s […]
Social Media Marketing for Medical Practices Guest: Matt Coffy, CEO Customer Bloom In the podcast video, Matt Coffy, CEO of Customer Bloom, demonstrates his patient engines model for social media marketing for medical practices This issue (47:03): How to properly utilize social media for your practice marketing Constructing an effective offer Multichannel digital marketing tips […]
