How A Great Reputation and Five Star Reviews Can Boost Your Search Engine Ranking Guest: Darren Shaw, Founder and President of Whitespark Darren Shaw, Founder and President of Whitespark, an Edmonton-based firm specializing in search engine optimization, gives advice on how physicians and medical practices should optimize their online reviews, citations, and directory listings to […]
Reputation Marketing Moneyball Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Marketing Systems Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing physician and practice reviews and reputation based on the Moneyball system. This issue (32:00): How reviews and reputation work together Why simply soliciting […]
How to Ethically Game Online Physician Reviews Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Marketing Systems Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, talks about the difference between reputation and reviews and how to ethically improve your doctor and practice online reviews. This issue (24:23) Online reviews vs reputation: what’s […]
Medical Practice Marketing: Golden Triangle or Bermuda Triangle? Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, introduces the concept of the Golden Triangle for medical practice marketing: Reputation, Reviews, and Referrals. This issue (18:44) Why you should allocate marketing dollars instead of budgeting them […]
