Medical Practice Marketing: Golden Triangle or Bermuda Triangle?
Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon
Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, introduces the concept of the Golden Triangle for medical practice marketing: Reputation, Reviews, and Referrals.
This issue (18:44)
- Why you should allocate marketing dollars instead of budgeting them
- How a marketing portfolio is like an investment portfolio
- What are the 3 core marketing strategies?
- Google’s ZMOT and why you should know what it means
- What most digital marketing agencies get wrong about this
- 5 action items for you to get started with the Golden Triangle
For those of you who are interested in more detailed information about ZMOT, and I would highly recommend it, please check it out at Google Zero Moment of Truth (ZMOT)