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Update on CyberSecurity Breaches [80]

by Peter Polack Comments are off
Update on CyberSecurity Breaches Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, presents the latest in cybersecurity breaches including Spectre and Meltdown, Equifax, Financial Industry ransomware, and healthcare exposure. Why fixing Spectre and Meltdown issues may worsen vulnerabilities Recent cybersecurity breaches outside of healthcare and their relevance Latest on the Equifax breach […]

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Tagged with: cybersecurity, equifax, healthcare IT, Meltdown, Mike Meikle, SecureHIM, Spectre
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Medical Practice Marketing Trends
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How A Great Reputation and Five Star Reviews Can Boost Your Search Engine Ranking [79]

by Peter Polack Comments are off
How A Great Reputation and Five Star Reviews Can Boost Your Search Engine Ranking Guest: Darren Shaw, Founder and President of Whitespark Darren Shaw, Founder and President of Whitespark, an Edmonton-based firm specializing in search engine optimization, gives advice on how physicians and medical practices should optimize their online reviews, citations, and directory listings to […]

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Tagged with: directory listings, medical practice marketing, online reviews, practice reputation, search engine optimization, SEO, Whitespark
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EU General Data Protection Regulation [78]

by Peter Polack Comments are off
EU General Data Protection Regulation Guest: Mike Meikle, CEO of SecureHIM Mike Meikle, CEO of SecureHIM, discussed the new European Union regulations This issue (8:56): What is the General Data Protection Regulation (GDPR)? What does it encompass? What is the relevance for healthcare entities in the US? For more information contact Mike Meikle at www.mikemeikle.com […]

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Tagged with: cybersecurity, data regulation, European Union, GDPR, Mike Meikle, SecureHIM
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Reputation Marketing Moneyball [77]

by Peter Polack Comments are off
Reputation Marketing Moneyball Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Marketing Systems Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing physician and practice reviews and reputation based on the Moneyball system. This issue (32:00): How reviews and reputation work together Why simply soliciting […]

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Tagged with: emedikon, Marketing, medical marketing, moneyball, physician reviews, practice reputation, practice reviews
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Ancillary Medical Management Trends
Ancillary Trends
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Medical Practice Management Trends
Podcast
In-Office Neuroscience Testing [76]

by Vivien Hudson 0 Comments
In-Office Neuroscience Testing Guest: John Armstrong, Evoke Neuroscience Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with John Armstrong of Evoke Neuroscience regarding in-office neuroscience testing of cognitive disorders in the primary care setting. This issue (12:36): How using brain mapping biomarkers can be used in the primary care setting How to determine […]

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Tagged with: Ancillary Medical Solutions, ancillary services, Ancillary testing, emedikon, Evoke Neuroscience, Neuroscience, podcast