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Medical Practice Marketing: Golden Triangle or Bermuda Triangle? Guest: Becky Smith, Managing Partner & Marketing Strategist, Emedikon Becky Smith, Managing Partner and Marketing Strategist, Emedikon Marketing Systems, introduces the concept of the Golden Triangle for medical practice marketing: Reputation, Reviews, and Referrals. This issue (18:44) Why you should allocate marketing dollars instead of budgeting them […]
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Social Media Marketing for Medical Practices Guest: Matt Coffy, CEO Customer Bloom In the podcast video, Matt Coffy, CEO of Customer Bloom, demonstrates his patient engines model for social media marketing for medical practices This issue (47:03): How to properly utilize social media for your practice marketing Constructing an effective offer Multichannel digital marketing tips […]
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Incorporating Regenerative Medicine Into Your Practice With Viv Hudson and Michael Berg of Ancillary Medical Solutions Guest: Jordan Joswick, Catalyst Viv Hudson and Mike Berg of Ancillary Medical Solutions speak with Jordan Joswick, VP of Sales and Network Marketing for Catalyst, about the benefits of incorporating Regenerative Medicine into your medical practice. This issue […]
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MACRA – What is it? Guest: Mike Meikle, CEO SecureHIM Mike Meikle, CEO of SecureHIM, describes the MACRA program and what it means for medical practices as the transition to value-based reimbursement forges ahead This issue (8:51): What does MACRA stand for and what exactly is it? How does Privacy and Security tie into […]
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Medical Device Cybersecurity Revisited Guest: Mike Meikle, CEO SecureHIM Mike Meikle, CEO of SecureHIM, brings us up to date on the latest on medical device cybersecurity, from pacemakers to EKG monitors. This issue (11:48): Just how vulnerable are medical devices and how common are hacks? Recent hacks including St. Jude and Airway Oxygen Results of […]
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Major Trends in Ambulatory Surgery Centers Guest: Matthew Rosenberg MD, CEO of Opake Matthew Rosenberg MD, CEO of Opake, discusses the latest trends affecting ambulatory surgery centers and how they can potentially impact physicians and medical practices. This issue (6:59): The shift from hospital surgeries to the outpatient setting Acquisition of surgery centers by chains […]
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Equifax and Healthcare Breaches Guest: Mike Meikle, CEO SecureHIM Mike Meikle of SecureHIM gives us an update on the recent Equifax breach, which has potentially affected half of the adult US population, as well as some other high-profile healthcare breaches. This issue (14:17): Equifax breach and what individuals should know Swedish government breach by […]
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Allergy Testing and Immunotherapy With Viv Hudson and Michael Berg of Ancillary Medical Solutions Guest: Becky Lyon, Allerpointe Allergy Services In this podcast, Becky Lyon discusses different allergy testing and immunotherapy solutions that can be adapted to practices of different sizes This issue (8:23): Skin testing vs serum testing How Allerpointe can make allergy testing […]
