What’s the best way to increase your referrals? Notice your successes and build on them, according to ExpertClick.com, a blog written by surgeon Vicki Rackner, MD.
She plays a clip of Sandra Bird, marketing exec for the Hard Rock Cafe, explaining how it went from a hole-in-wall diner to an iconic tourist attraction. Don’t think that is relevant to your practice? Well, you can always learn something from successful businesses, even if they’re in a totally different industry.
Here are her tips for getting more referrals to your practice:
- Think referrals – not just clinical outcomes
- Identify trends – where are your referrals generally coming from?
- Get specific – if a patient says she found you on the internet, ask “What keywords did you enter?” [I use this one myself]
- Say ‘Thank you’
- Reproduce success – find out what your major referral sources want and need and deliver even more value