Does EMR Make Your Practice More Marketable?

Does having EMR in your practice make it more marketable? In a post on Medical Office Today, Mike Meikle, CEO of the Hawkthorne Group consulting firm says that today’s patients have the perception that practices with EMR are more sophisticated and up-to-date, even if they have a limited understanding of the technology. But, apart from being able to show patients pictures of their specific condition and educational materials in various formats such as video, it is good for the bottom line: practices can qualify for financial incentives now and avoid cuts in reimbursement in the future for failure to adopt electronic medical records in a meaningful use.