Does having EMR in your practice make it more marketable? In a post on Medical Office Today, Mike Meikle, CEO of the Hawkthorne Group consulting firm says that today’s patients have the perception that practices with EMR are more sophisticated and up-to-date, even if they have a limited understanding of the technology. But, apart from […]
If your practice has a website (and if it doesn’t yet, why not?), you’ve probably been barraged with offers from SEO (search engine optimization specialist) firms to improve its search engine rankings, or how high your site is positioned on google for instance. A post on Physicians Practice discusses the potential pitfalls of hiring one […]
Is there Financial Accountability when it comes to the marketing in your practice? An article on Free Financial Flyer discusses the 3 Top Rules of Marketing Accountability in Your Medical Practice: Rule #1: Don’t Ever Spend Without a Plan Rule #2: Don’t Do It If You Can’t Track It Rule #3: Track It! Sounds simple […]
OK, sometimes we can’t compete with the big marketing budgets of Fortune 500 companies. But their stuff can still be quite clever. Here is a cool animated promotional piece for GE’s EMR solution, Centricity Advance.
Your medical practice is really no different than any other type of business when it comes to the economy. Granted, perhaps medicine is a bit more insulated than the retail industry – people always get sick, but they don’t always need a new car or house. However, discussions we have had with physicians in a […]
