J.J. Peterson is the Chief of Teaching and Facilitation at StoryBrand, Co-Host of the Building a StoryBrand Podcast, and co-author of the new book out today: Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. J.J. breaks down the successful StoryBrand formula and discusses the best ways to use it in your medical practice. […]
Steve Woodruff (The King of Clarity) provides expert advice for doctors and practice administrators on how to improve their communication skills. Whether you’re a doctor trying explaining complex health problems to a patient, or a manager trying to get employee alignment around patient satisfaction, Steve gives tips and tricks you can use to take your […]
How to win online in 2020 – 3 tips for medical practices. In this episode, we look at three ways to improve your medical practice marketing online. We discuss: Websites (What makes a great one) Google My Business listings (Plus tips to make sure patients discover you) How to leverage underpriced advertising to build your […]
Do you need a physician liaison? What makes a good physician liaison? How do you get past the front desk? How should a doctor engage a referring office? Kelley Knott answers these questions and more on this week’s Medical Practice Trends podcast. Kelley Knott is the CEO of a healthcare marketing agency, Intrepy Healthcare Marketing. […]
Eli Schwartz teaches us how to ‘think like a user’ to improve SEO. Eli is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs – including leading the global SEO team at SurveyMonkey as the director of growth and SEO. As heard on this episode: EliSchwartz.co […]
