Social Media Marketing for Medical Practices Guest: Matt Coffy, CEO Customer Bloom In the podcast video, Matt Coffy, CEO of Customer Bloom, demonstrates his patient engines model for social media marketing for medical practices This issue (47:03): How to properly utilize social media for your practice marketing Constructing an effective offer Multichannel digital marketing tips […]
Medical Device Cybersecurity Revisited Guest: Mike Meikle, CEO SecureHIM Mike Meikle, CEO of SecureHIM, brings us up to date on the latest on medical device cybersecurity, from pacemakers to EKG monitors. This issue (11:48): Just how vulnerable are medical devices and how common are hacks? Recent hacks including St. Jude and Airway Oxygen Results of […]
Major Trends in Ambulatory Surgery Centers Guest: Matthew Rosenberg MD, CEO of Opake Matthew Rosenberg MD, CEO of Opake, discusses the latest trends affecting ambulatory surgery centers and how they can potentially impact physicians and medical practices. This issue (6:59): The shift from hospital surgeries to the outpatient setting Acquisition of surgery centers by chains […]
Equifax and Healthcare Breaches Guest: Mike Meikle, CEO SecureHIM Mike Meikle of SecureHIM gives us an update on the recent Equifax breach, which has potentially affected half of the adult US population, as well as some other high-profile healthcare breaches. This issue (14:17): Equifax breach and what individuals should know Swedish government breach by […]
Allergy Testing and Immunotherapy With Viv Hudson and Michael Berg of Ancillary Medical Solutions Guest: Becky Lyon, Allerpointe Allergy Services In this podcast, Becky Lyon discusses different allergy testing and immunotherapy solutions that can be adapted to practices of different sizes This issue (8:23): Skin testing vs serum testing How Allerpointe can make allergy testing […]
Cost Efficiencies of ASCs: Considerations for Prospective Owners Guest: Matthew Rosenberg, CEO Opake In this podcast, Dr. Rosenberg discusses issues to consider regarding ASC ownership. This issue (7:45): Business models of specialty ASCs compared to hospital surgery centers Advantages of ASC ownership that physicians might not be aware of What some states are doing to […]
Medical Ancillary Trends – Autonomic Nervous System Testing With Viv Hudson and Michael Berg of Ancillary Medical Solutions Guest: Tahir Bhinder MD In this podcast, Mike and Viv speak with Dr. Tahir Bhinder about testing patients for autonomic nervous system (ANS) disorders in the office setting. This issue (9:05)): Learn how a relatively quick test […]
Medical Ancillary Trends – Incorporating Nail Fungus Testing in the Primary Care Office With Vivien Hudson and Michael Berg Of Ancillary Medical Solutions Guest: Ron Olsen, DPM In this podcast, Dr. Olsen describes how primary care practitioners can incorporate the diagnosis and treatment of onychomycosis (nail fungus). This issue (11:32) The prevalence of onychomycosis in […]
Welcome to Medical Ancillary Trends With Vivien Hudson and Michael Berg of Ancillary Medical Solutions In this podcast, Mike and Viv introduce our new podcast series on ancillary services for medical practices and how they can improve both quality care and the bottom line This issue (5:29): How practices can stay independent by […]
